A few days ago, the social web browser Flock released version 2.5 of their software, integrating Facebook Chat, improving Twitter functionality, and adding a new broadcasting feature called “Flockcast.” As we evaluated the upgrade, a thought occurred to us: this browser should be the epitome of everything we love about the social web and yet the company has seen only moderate success. Flock has been downloaded 7.5 million times but has just 1.1 million active users. (Compare that to Firefox’s 270 million). Is Flock doing something wrong here? Or is the product just too niche to ever see mainstream success?
Blogged with the Flock Browser
